Mobile Pay Per Call search on smart phones will not only dominate the search engine market but be the most effective type of search to phone call performance based marketing on the Internet. Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues.
A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 billion threshold and reach $1.2 billion this year. Of that SMS-based marketing contributes 44 percent and search represents 28.5 percent or $349.4 million.
According to eMarketer paid search will assume the lead in 2013. By 2015 mobile paid search will be dominant, with more than 40 percent of mobile ad revenues.