Burstly is another ad network launching some innovative features. Similar to mobfox it allows publishers and developers to use its platform to sell directly to advertisers. Burstly then aggregates this inventory and makes it available on an individual, named site basis. This is the sort of targeting that had previously been confined to the premium CPM based networks such as Microsoft Mobile Ads and Fourth Screen Media. This is great for advertisers who want to be able to target certain types of users or inventory rather than use the ‘blind’ networks of the likes of admob.