Earlier this year Google launched pay per call advertising on mobile and the mobile ad network admob (now owned by Google) has been offering it as an option since 2008.
However, to date, Pay Per Call mobile has not really taken off. Many advertisers complained of a very low ratio between clicks on the call link and actual calls completed . Many handsets also did not support click to call ads and even if they did, consumers were very wary. Also the type of advertisers who might use pay per call were not really ready to use mobile as a channel – in many cases local businesses are only just getting to grips with the internet, let alone mobile internet, whilst other potential advertisers had not yet emerged.
Omnistar who create leading affiliate marketing software for mobile have created a powerful new app.
Omnistar’s new mobile app for affiliate marketers allows users to have all Omnistar’s software in a smartphone to be used on the go, as is seen here. This app allows users to manage all their affiliate marketing from the phone’s programme, including checking their commission reports.
According to Chief Operating Officer Arlen Robinson, “We are extremely excited that are customers will now be able to empower their affiliate users with the ability to use their cell phones to manage their affiliate program.”
Using the native format, it is compatible with all devices and detects the OS on the phone upon download meaning it is simple to install. It works with most known software, is comprehensive and gives users user’s access to all of their affiliate links as well as to their control panel for instant access to information, metrics and other vital data, making it a great app.