Ingenio is one service that provides pay per call advertising. The company was founded in 1999 and in 2007, they were acquired by AT&T to allow advertisers to reach potential leads. Although Ingenio and AT&T are the biggest names in pay per call advertising, they are not necessarily the most effective or the “best bang…
Secrets to a Successful Call Strategy Were lead generation to have commandments, one of them might say, “If an interested prospect wants to talk to you on the phone, make sure they can.” A successful outbound, inbound call strategy ensures interested prospects quickly receive a call or are easily connected with someone that can help…
MobGold develops and operates MobGold Network, the mobile advertising network and mobile transaction solutions for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers to monetize their user traffic around the world. With expertise in architecture design of high traffic high speed transaction platform, web development and mobile content provisioning, MobGold is…
Mobile social networking is social networking where one or more individuals of similar interests or commonalities, conversing and connecting with one another using the mobile phone. Much like web based social networking, mobile social networking occurs in virtual communities. A current trend for Internet social networking websites such as MySpace and Facebook is to turn…
Airpush claim to offer advertisers between 10-30 times the amount of revenue from adverts when compared to CPM. Airpush focuses on both advertisers and developers and offers sign up, push notification and icon adverts to the former on the Android OS. AirPush was founded in Los Angeles in the USA and currently over 40,000 developers…
Liquid Wireless focuses on offers based on a cost per lead (CPL) model. For example, satellite TV, consumer panels, educational institutions and so on will all pay for leads (typically a name and number/ address). Liquid Wireless has also developed a pay per call lead generation model. Again this is totally different from the way…
Burstly is another ad network launching some innovative features. Similar to mobfox it allows publishers and developers to use its platform to sell directly to advertisers. Burstly then aggregates this inventory and makes it available on an individual, named site basis. This is the sort of targeting that had previously been confined to the premium…
Tapjoy is another really interesting player in the mobile monetisation space and again offers a totally different model to the incumbent mobile ad networks. Tapjoy‘s model is based on providing incentives for users to download apps via a virtual currency. So, for example, a user playing an iphone game and wanting to buy an extra…
Mobpartner was launched only a couple of years after admob in 2008 however it’s only relatively recently that it has started to really take off. Mobpartner operates on a CPA/ affiliate model paying publishers for specific actions such as completion of a form or download of an application. The network recently raised a round of…
Mobfox has been making a lot of waves recently – it was founded by a 17 year old high school student but has achieved some great traction of the back of some innovative features. The network promises to achieve much higher CPM than other networks such as admob, and it appears that they frequently manage…