LeadsCon Las Vegas 2012
Love or hate phone-based leads, especially the call verified variety, they are not going away. That is why even the staunchest critics of certain call practices, support the role the phone plays. They just want to see a compliant playing field, and so do our panelists. The phone has been, and should remain, a powerful and effective channel for those in customer acquisition, but it must have some controls in place. If we do not self-police, just ask the segments that have already had their businesses effectively killed through reactive legislation what happens.
Moderator: Phil Friedman, Chief Executive Officer, Click2CallNetwork.com
Panelists: Chris Kwok, Vice President – Call Center Operations, Zeeto
Nick Shah, Chief Executive Officer, Ampush Media